Privacy Policy
Last Updated: February 11, 2026
✓ DPDPA 2023 Compliant | GDPR ReadyAt Aaraa, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or purchase our spiritual healing jewelry.
🔒 Our Commitment to Your Privacy
Your privacy is important to us. We collect only the information necessary to provide you with the best shopping experience and will never sell your personal data to third parties. We implement industry-standard security measures to protect your information.
Key Principles:
- Transparency: We clearly explain what data we collect and why
- Control: You have the right to access, correct, or delete your data
- Security: We protect your information with appropriate safeguards
- Minimal Collection: We only collect data necessary for our services
📊 What Information We Collect
We collect information to process your orders, improve our services, and communicate with you effectively.
1. Information You Provide Directly
When You Place an Order
- Name (for order processing)
- Email address (for confirmations)
- Phone number (for delivery)
- Shipping address
- Billing address
When You Create an Account
- Login credentials
- Order history
- Saved addresses
- Wishlist items
When You Contact Us
- Name and email
- Phone number
- Message content
- Order number (if applicable)
2. Information Collected Automatically
When You Visit Our Website:
- Device information: Device type, operating system, browser type
- Usage data: Pages visited, time spent, links clicked
- IP address: For security and analytics
- Cookies: Small files stored on your device (see Cookies section below)
We Do NOT Collect:
- Sensitive personal data (race, religion, caste, health information, biometric data)
- Children's data (under 18 years) without verifiable parental consent
- Credit card details (processed securely by payment gateways)
💼 How We Use Your Information
We use your personal information only for the following specific purposes:
| Purpose | How We Use Your Data |
|---|---|
| Order Processing | Processing orders, shipping products, sending updates, handling returns |
| Communication | Order confirmations, delivery notifications, customer support responses |
| Marketing (With Consent) | Promotional emails, new products, exclusive offers, recommendations |
| Website Improvement | Analytics, performance optimization, user experience enhancement |
| Legal Compliance | Tax records, legal requests, fraud prevention, terms enforcement |
You can opt-out of marketing communications at any time by:
- Clicking "Unsubscribe" in any marketing email
- Contacting us at aaraa.ofl@gmail.com
- Updating your account preferences
🔐 How We Protect Your Information
We take the security of your personal data seriously and implement multiple layers of protection:
Security Measures:
Encryption
SSL/TLS encryption for all data transmission
Secure Storage
Data stored on secure servers with restricted access
Access Controls
Only authorized personnel can access your data
Regular Backups
Data backed up to prevent loss
Monitoring
Continuous security monitoring for threats
Payment Security
PCI DSS compliant payment processing
Note: While we implement strong security measures, no system is 100% secure. Please use strong passwords and keep your login credentials confidential.
🤝 Sharing Your Information
We do not sell, rent, or trade your personal information. We only share data with trusted partners who help us operate our business:
Service Providers We Work With:
Shipping Partners
Who: Delhivery, Blue Dart, DTDC, India Post
Data Shared: Name, phone, address
Purpose: Order delivery
Payment Processors
Who: Razorpay, PayU, Paytm (or similar)
Data Shared: Billing info, amount
Purpose: Secure payments
E-commerce Platform
Who: Shopify
Data Shared: Order & customer data
Purpose: Store operations
Email Services
Who: Email marketing platforms
Data Shared: Email, name, purchases
Purpose: Order & marketing emails
Analytics
Who: Google Analytics
Data Shared: Anonymized usage data
Purpose: Website improvement
All third-party partners are contractually bound to protect your data and use it only for specified purposes.
🍪 Cookies and Tracking Technologies
We use cookies and similar technologies to improve your browsing experience.
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and improve website functionality.
Types of Cookies We Use:
Essential Cookies (Required)
- Enable basic website functions
- Shopping cart & checkout
- Login status
- Website security
Cannot be disabled
Analytics Cookies (Optional)
- Track website usage
- Understand visitor behavior
- Improve user experience
Can be disabled
Marketing Cookies (Optional)
- Remember preferences
- Personalized content
- Campaign tracking
Requires consent
Managing Cookies
You can control cookies through your browser settings or our cookie banner when you first visit. Disabling essential cookies may affect website functionality.
✅ Your Privacy Rights
Under the Digital Personal Data Protection Act (DPDPA) 2023 and other applicable laws, you have the following rights:
1. Right to Access
Request a copy of the personal data we hold about you and understand how it's being used.
2. Right to Correction
Update incorrect or incomplete information in your personal data.
3. Right to Erasure
Request deletion of your personal data (unless we have legal obligations to retain it).
4. Right to Data Portability
Receive your data in a structured format and transfer it to another service.
5. Right to Withdraw Consent
Withdraw consent for marketing communications or optional data processing.
6. Right to Nominate
Nominate another person to exercise your rights in case of death or incapacity.
How to Exercise Your Rights
Email: aaraa.ofl@gmail.com
Subject: "Privacy Rights Request - [Your Request Type]"
Response Time: We will respond within 7 business days
We may ask you to verify your identity before processing your request to protect your privacy.
🗂️ Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy.
| Data Type | Retention Period |
|---|---|
| Order & Transaction Data | 7 years (tax & legal compliance) |
| Marketing Data (Unsubscribed) | Removed within 30 days |
| Inactive Accounts | Deleted after 5 years of inactivity |
| Support Communications | 2 years for quality & training |
| Analytics & Cookies | 26 months (Google Analytics default) |
After the retention period, we securely delete or anonymize your data so it can no longer identify you.
👶 Children's Privacy
Aaraa does not knowingly collect personal information from children under 18 years of age without verifiable parental consent.
If you are under 18:
- You must have your parent or legal guardian's permission to use our website
- Your parent/guardian must provide consent for data collection
- We may request verification of parental consent
Parents/Guardians: If you believe your child has provided us with personal information without your consent, please contact us at aaraa.ofl@gmail.com, and we will promptly delete it.
📞 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data:
Aaraa Privacy Team
Coimbatore, Tamil Nadu, India